Ryder Cup star in 2008 and a multiple DP World Tour winner, Oliver Wilson’s career has been resilient to say the least. From the Ryder Cup heights to the long road back after losing his card, Wilson has never shied away from a challenge. But one issue threatened to derail his game in a way he never expected—his golf shoes.
For years, Wilson struggled with foot pain. “I’d play a round of golf and couldn’t wait to get my shoes off my feet,” he admits. “They felt heavy, tight, and uncomfortable. It didn’t seem normal, and I knew something had to change.”
Determined to find a solution, Wilson delved into the world of footwear, biomechanics, and ground forces. His research led him to True linkswear in 2017, a company founded by PGA Tour player Ryan Moore. “Ryan had a similar experience,” Wilson explains. “He wanted a shoe that actually worked with the foot, rather than against it. When I tried True Golf shoes, it was a game-changer. My feet felt better, I wasn’t desperate to take my shoes off after a round, and I knew I’d found something special.”
Now an ambassador and partner of the brand, Wilson has helped bring True linkswear to the UK and hopefully the Middle East by spreading the word about its benefits. “From a foot health perspective, they’re fantastic,” he says. “And the aesthetics are great, too. It’s a brand built by golfers, for golfers.”
A Step Toward Performance and Comfort
Wilson’s foot issues weren’t just about comfort; they had a direct impact on his performance. “It wasn’t plantar fasciitis, but it was heading in that direction,” he explains. “After rounds, my feet were in pain, and I knew that shouldn’t be the case.” His research into footwear coincided with a deep dive into golf biomechanics to better understand how shoes impact movement and swing efficiency. “A golf shoe should allow your foot to flex and function naturally while also providing stability for the golf swing. True linkswear marries those two elements in a way no other brand does.”
The switch to True shoes allowed Wilson to optimize his performance. “They let my feet move naturally, which means I can generate more force into the ground and, in turn, more clubhead speed. Most golfers don’t think about how their footwear affects their game, but it’s an overlooked factor that can make a big difference.”
Beyond the Course
True linkswear isn’t just about performance on the course; it has also expanded into lifestyle footwear and apparel. “The shoes are designed to be worn anywhere,” Wilson says. “A lot of people wear them as everyday shoes—whether they’re working in a pro shop, heading to the office, or just going out for dinner.”
The brand’s identity is distinctive, featuring the ‘Skull and Crossbones’ and ‘Dead Golfer’ logos, which have become instantly recognizable. “Ryan and Jason Moore, the founders, are cool guys, and they’ve built a brand with a strong identity,” Wilson added. “It’s not just another golf brand; it’s something different.”
Wilson has also embraced True linkswears apparel line. “It’s high-quality, stylish, and built for comfort. My favourite piece right now is the trucker shirt, that will be out this summer, which is perfect for golf. It’s breathable and doesn’t restrict movement. We don’t just churn out new collections for the sake of it—we refine what works and stick to it.”
Looking Ahead
As Wilson gears up for the HotelPlanner Tour events Al Zorah and Al Ain, he’s feeling refreshed after a winter break and is eager to get back into competition. “I’m looking forward to getting back out to the UAE and some decent weather. It’s been a rough winter here in the UK, so I’m looking forward to playing in the sun.”
With True linkswear on his feet and a renewed focus on performance, Wilson is poised for a strong season ahead and as he continues to spread the word about True linkswear. More players, pros and amateurs alike may start to realise that what’s on their feet could be the key to unlocking their best game yet.
