If you have the budget, it’s also the ball for most club golfers, but over the last couple of years I’ve tended to play the Titleist AVX. At a similar price point to the ProV, my playing partners were surprised I switched, but I picked up some extra yards with my long game due to it spinning less but struggled to tell the difference with short iron control.
If you have managed to read the swing tip with Nick Huby and also the driver reviews in this issue, you know I’ve struggled with the dreaded unwanted spin, but understandably you will appreciate why the AVX suits my game.
When Titleist recently announced a new AVX was due for release this month I was keen to know whether it was just a rebranding or much more.
Thankfully it not a style upgrade, the AVX has been reengineered from core to cover to increase performance off the tee with added greenside spin. Titleist also claim the feel is even softer.
I’ve not been able test the AVX out on course and the sample balls haven’t landed in the office, but I’m sadly interested in the tech side of how they go about improving ball technology.
The AVX features a new high-speed core and has the same technology found in the ProV and ProV1X, which is how Titleist manages to reduce spin but deliver that feel and short game spin.
Over the top of the AVX’s core is a new thin, high-flex casing layer to reduce excess long game spin, while a new softer urethane cover designed for the AVX increases stopping power with the high lofted clubs. Titleist engineers have said that the interaction between the core, casing layer and cover have been exceptional in terms of managing spin throughout the bag.
Every Titleist golf ball model has a unique aerodynamics package designed to complement its individual construction and flight window while optimising distance. A new 346 quad dipyramid catenary dimple design provides the new AVX with a piercing trajectory and helps golfers hit their preferred low flight window. This also helps maintain AVX’s separation between Pro V1 as the lowest-flying urethane offering in the Titleist golf ball family.
The previous AXV was a great ball that delivered low spiining distance and short game control. It will be interesting to put the outgoing model up against the new AVX to assess the difference.
