If you’ve been down to Abu Dhabi Golf Club in the last six months you may have noticed the Pro Shop looks a little different.
The store, which is managed by Pro Sports International, has undergone an impressive renovation, which has seen it almost double in size compared to its predecessor while boasting a bespoke look compared to other stores in the region.
That has allowed more space for some of the hottest products on the market, including the Titleist Vokey Design SM9 Wedges and PING G425 driver as well as an extensive range of premium and fashionable apparel from brands such as Ralph Lauren, Footjoy, Peter Millar and KJUS.
“We’re really happy with how the store looks, a lot of work went into expanding and giving a bespoke feel to it,” said Tom Hanson, Retail Manager and Custom Fit Specialist, Abu Dhabi Golf Club. “It’s certainly been successful in helping promote brands such as PING, Titleist and Callaway in terms of fitting.”
Hanson himself is new to the UAE having only moved over at the beginning of the year, but he brings a wealth of experience to the role, previously working with one of the world’s leading equipment brands.
“I was previously a custom fit specialist for PING Europe back in the UK, covering the South West of England and Wales for three years,” he said. “Before that I was at a golf club in Devon where I started my PGA training before I moved into the fitting route and using equipment technology to try and help golfers improve their game.”
For golfers looking to take advantage of Hanson’ state-of-the-art custom-fitting service, you’ll be invited down to the recently opened Falcon Performance Institute, which is located on the floodlit driving range and has a dedicated bay for club fitting.
“The Falcon Performance Institute is a really exciting development for golfers looking for a world-class custom fitting experience,” he said. “We offer a state-of-the-art custom fitting using the latest technology, including TrackMan 4 and the brand’s fitting equipment that we’re provided with. We really try and hone in the golfer’s needs in terms of equipment technology to help them play their best.”
To book a custom-fitting with Tom or to learn more about the products on offer at Abu Dhabi Golf Club please send him a message on Instagram by clicking here.
