Founded in 2000 by champion skier Lasse Kjus and Swiss entrepreneur Didi Serena, KJUS has gone on to become one of the most premium brands available to golfers thanks to innovative, high- performance material with a distinctive, clean design.
Despite the company being founded a day after a round of golf, Kjus and Serena originally made performance apparel for skiing, before the brand expanded over a decade later to bring technical innovation to golf apparel, attracting industry attention.
“Through my career I won 16 medals at the Olympics and World Championships,” said Kjus. “I achieved the overall World title twice. My greatest achievement was founding the brand KJUS.”
After attracting widespread acclaim for the quality of their products, the brand was acquired by Acushnet Company, owner of high-end golf brands such as Titleist, Footjoy and Scotty Cameron.
“What an honour to partner with Acushnet. I remain very much involved, especially with input on the products. I have always believed that the products must have top performance to earn a K logo,” added Kjus.
The brand’s award-winning golf collection, which includes polos, trousers and rain jackets, are developed by passionate sports experts and tested by professional athletes. They also boast ambassadors on the professional circuit with the likes of Branden Grace and David Lipsky wearing the iconic K logo while competing across the world.
“I am fascinated by the design, quality and functionality of the product. KJUS gives me a large variety of on- and off-course apparel and accessories,” said Grace.
The products continue to enable golfers to focus on the experience and perform at their maximum potential. Driven by an enthusiasm for sports and an uncompromising vision, KJUS continues to push farther, innovating with every seam, fabric and detail.
Shop the latest range of KJUS products at Golf Superstore Mall of the emirates
