Emirates Golf Club may have opened nearly 40 years ago in 1988, but the venue is constantly looking for ways to evolve and improve its facilities. Last month, the club unveiled its newly refurbished Peter Cowen Golf Academy, which is a welcome improvement on the existing facility.
Located at the clubhouse side of the driving range, the academy now has four state-of-the-art swing studios with a variety of different technology, ranging from GCQuad launch monitors as well as Trackman 4 units. There’s also Swing Catalyst Dual Force Plates which allows measurement of ground force pressure.
The technology doesn’t stop there either with the UAE’s first – and only – Uneekor golf simulator which is a great indoor gaming set-up with a fantastic view of the city out of window. There’s also a putting studio where you can practice your short game in a nice, air conditioned space. All in all, another fantastic offering that will no doubt be a big fans with local players.
“This has been a long time coming,” said Alastair Brown, Head Academy Professional at the Peter Cowen Academy. “We are the premier golfing facility in the region, with up-to-date technology in a great space and an even greater customer experience.
“We’ve always had two 18-hole Championship golf courses, a fantastic par-three course, and now, with the introduction of TopGolf, we’re starting to attract more junior and beginner golfers to our academy, helping them develop their skills further.
“They then want to get out onto the golf course and enjoy the club as a whole. This new facility helps with improving their golf and taking their game to the next level so they can enjoy the game as much as possible.
“We also have our good players as well down here, especially with it being Peter Cowen academy. Pete’s got a lot of Tour players and a lot of winners. A lot of his guys are in town some times and now we’ve got a great facility to accommodate those guys as well when they want to do some training in the beautiful weather we have here in Dubai.”
The upgrades at the academy do also go beyond just golf. The facility now features a cozy BOTA Express restaurant, perfect for grabbing a coffee or fresh juice after your practice session. The academy caters to all.
For those looking to unwind even further, there’s also a newly installed rooftop seating area which offers breathtaking views of the city as well. Whether you’re relaxing after a round or simply soaking in the scenery, it’s undoubtedly one of the best spots in town—rivalling even the stunning view from the 8th tee on the Majlis.
“The viewing deck at the top is a great spot and nice addition to the academy,” added Alastair. “You can relax up there, get a great view of the city or even watch over golfers practice on the range.
“The main bit of feedback we’ve also had so far is the ability to practice inside with some shade over us with air conditioning. The lighting is perfect as well as the interior of the studios. It all makes a big difference.
“With regards to coaching, you can visualise what your coach is telling you to do on a big screen with the ability to see your numbers from Trackman, Force Plate as well as Puttview technology inside the putting studio. You can now really see what’s happening to the club and what your body is doing.”
This newly refurbished academy showcases the venue’s dedication to staying at the forefront of golf innovation and enhancing the customer experience. With advanced technology, versatile practice areas, and thoughtful additions like the rooftop viewing deck and BOTA Express restaurant, the venue caters to golfers of all levels. Whether you’re a beginner, a seasoned player, or simply looking to enjoy the game in a stunning setting, this facility is designed to elevate the golfing experience in the UAE. n
